WHAT IS THE METAVERSE?

  • Is a virtual world that uses high-tech means to create and connect map and interact with the real world, and a digital living space with a new social system.

  • Provide an immersive experience based on extended reality technology, generate a mirror image of real world based on digital twin technology, build an economic system based on blockchain technology, closely integrate virtual world and real world in economic system, social system and identity system, and allow each user to participate in interaction.

  • Is a virtual and digitized process of the real world, which requires extensive transformation of content production, economic systems, user experience,and physical world content.Metaverse is a fusion and evolution of technology tools and platforms underpinned by shared infrastructure, standards and protocols.

  • Immersive technology provides a new space, a high-tech platform and a different experience mode for employer brand display, and provides a new way and approach for employer brand shaping and communication. Employer Branding Institute is the leader in the field of Employer Brand Metaverse WEB3.0. The Metaverse Employer Brand Park has created a strategic opportunity for leading global and Chinese employers to lead the digital wave of employer brand and gain traffic attention.

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ORIGIN AND CONCEPT OF METAVERSE

The term "metaverse" has its origins in an American science fiction novel Snow Crash by Neal Stephenson in 1992 as a portmanteau of "meta" and "universe".
What is the metaverse? Simply speaking, the metaverse refers to a set of virtual spaces onto which everything and everyone in the real world is digitally projected. In this virtual world, you can do everything you can in the real one. For instance, you’ll be able to hang out with friends and families, shop on virtual Amazon stores and keep contact with others on virtual social software. According to Wikipedia, the metaverse is a network of 3D virtual worlds which is based on the future development of the Internet. Through virtual reality(VR) and augmented reality(AR), it will become a sharing platform where users can get access to lots of perceivable information. This is the reason why the metaverse is named after "universe ".

The concept of metaverse was first put forth by Neal Stephenson in his 1992 science fiction novel Snow Crash, in which the metaverse is a virtual world derived from, parallel to and interacting with the real one. It is always online and almost has no difference with reality. Except dining and sleeping, people can do everything there. At present, its mainstream definition is a networked virtual reality. Within the metaverse, individual users appear as "avatars" which designed by themselves and do some daily or even extraordinary activities. They live there and control those "avatars" to move through space as in games. In this virtual world with sound infrastructure, people can realize their personal and social needs such as personal identification, currency transaction, sense of belonging and career development in an all-round way just as in the physical present world.

To understand its essence: the metaverse is not a substitute for reality, but a virtual world that coexists with the real one; it is not a "space" that has to correspond to or require analogy with the real one, but refers to a breakthrough of existing relations and a new type of dynamic influence. All exploration and experimentation related to the metaverse should not be an attempt to "recreate" a world. Besides, its value should be go further than reality. At present, it is agreed that the metaverse should be an "interactive" relationship, in which values and information can flow and exchange in real time without limits between both the virtual and real worlds. Due to its deep integration and the great development of technologies, we now are able to create more in a wider space and more boundaries will be definitely broken.

The metaverse is also hailed as "Web 3.0" or "the Post-Internet Era", which means the virtual world will become a "parallel universe". Data, digital objects, content, and IP are greatly available in the metaverse. It is not a separate world, but a world closely connected with and complementary to the present one. In the virtual world with sound infrastructure, people can realize their personal and social needs such as personal identification, currency transaction, sense of belonging and career development in an all-round way just as in the physical present world. Essentially, it points to the reshaping of social civilization in a virtual space. Therefore, although the manifestation of the metaverse is virtual, it actually covers all aspects of human life, including economy, politics, commerce, culture, technology and so on. In conclusion, the metaverse is an advanced edition of the digital society.

INTERCONVERSION BETWEEN REAL WORLD AND METAVERSE

THE RELATIONSHIP BETWEEN THE METAVERSE AND THE REAL WORLD

BASIC ELEMENTS OF THE METAVERSE

SEVEN-LAYER THEORY OF THE METAVERSE

Jon Radoff, founder of Beamable, breaks down the concept of metaverse at the industry level: "The seven levels of metaverse construction: experience; discovery; creator economy; spatial computing; decentralization; human-machine interaction; and infrastructure

TECHNICAL BASE OF THE METAVERSE