Expert Team - Meta Universe Employer Brand Park

Richard Mosley

Father of Employer Branding

Richard Mosley is widely recognised as one of the leading world authorities on employer brand development and engagement. His thinking draws on over 25 years experience in both brand management and HR consulting. Richard has led major employer brand development projects for many leading global employers including:BP, Coca-Cola, GSK, Gucci, H&M, HSBC, L’Oreal, McKinsey, PepsiCo, the Rio Olympic Committee, SAP, Unilever, the EU and UN. He has wrote many books on the topic of employer brand management and his latest book‘Employer Branding for Dummies’was published in January 2017. Richard is a regular key note speaker and chairman at employer brand events around the world, and his work appears regularly in leading business newspapers and journals including Harvard Business Review, Wall Street Journal, Financial Times and Economic Times of India.

Ian Knowlson

RECRUITMENT INDUSTRY NED GROWTH

Ian Knowlson, a Recruitment Industry NED, Growth-Coach and Business-Mentor, utilises his 35+ years’ experience establishing and growing businesses in the recruitment sector, to assist his clients create, develop and deliver high growth strategies and visions for their companies. As such Ian has become an “Employment Futurist” with his insights into how the employment and recruitment sector is changing. Recently named by Onalytica as one of their Top 10 Global Business Influencers on the Future of Work and Talent Recruitment, he is regularly asked to speak and talk about the impact of technology changes on the employment sector at conferences and seminars. An NLP Master Practitioner Ian’s passion is helping individuals and businesses achieve their true potential and he and his team consult, coach, train and educate business people in anything from basic recruitment concepts, through business development RPO and relationship selling to future leadership and management skills. Ian lives in Cheshire, England and is married with four children all of whom are Millennials and 'digital natives'. He’s a qualified FA-Coach, keen golfer, a Liverpool supporter and very active in the local community

Ali Ayaz

THE WORLD'S LEADING EMPLOYER

Ali Ayaz is a business professional whose relentless drive to deliver, courage to consistently challenge, and unwavering integrity have earned him the reputation as a seasoned leader. Over the course of nearly three decades, he has garnered extensive experience in the business world, and 18 years’ experience in consultancy. To date, he has traveled to more than 50 different countries for various marketing and branding ventures, successfully completing various employer brand projects with multinational blue-chip companies in the automotive, banking, FMCG, IT, telecom, and retail industries. He is a chartered member of CIPD - the professional body for HR and people development.
Currently, Ali serves as an Employer Brand and HR Consultant at Modern Management Consulting, where he is well-versed in not only employer brand development, but candidate and employee surveys, recruitment, and employee engagement. He also authored the e-book, “Secret Formula for an Authentic Employer Brand,” which is available to download at http://aliayaz.com. He is also the founder of Employer Brand Academy that delivers online courses for contemporary human resources management.

Barbara Zych, PhD.

Global Leader in Data Modeling for Employer

Data-driven employer branding leader with over 15 years of wide experience in the area of EVP research, employer branding strategy preparation as well as winning recruitment marketing campaigns execution. Experienced in both candidate and employee talent journey path management, focusing on delivering revenue out of EB processes. Author of proprietary methodology in the area of EVP, engagement and communication. Head of postgraduate studies in employer branding for 5 years and host of 10 editions of Employer Branding Stars award for CEE region.
More than 100 Fortune500 companies consulted, over 200 employer branding projects implemented, 7 books published on OD, 16 HR tools produced, 3 HR startups set up and hundreds of students educated

Steven Fan

GROUP EXECUTIVE CHIEF EDITOR, BLOOMBERG BUSINESSWEEK/ CHINA

Steven is the Chief Editor of Bloomberg Businessweek/China and is also the Editor of the business section of Modern Weekly. Prior to this, he had served as the content director of Bloomberg Businessweek/China. Steven graduated from Tankang University (Department of Statistics) and Soochow University Law Institute and has extensive experience in the media industry, including Global Views Monthly, TVBS Weekly and Ectime. Many of his news releases had won awards such as the SOPA.
Steven has interviewed many outstanding entrepreneurs, including CEO of Apple - Tim Cook, Founder of Dell Computers - Michael Dell, Co-founder and CEO of Airbnb, Brian Chesky, Chairman and CEO of Disney, Robert Iger, Founder of Uniqlo, Tadashi Yanai, Founder of NetEase, Ding Lei; Founder of Acer, Stan Shih; Chairman of HTC, Cher Wang; Chairman of Fubang Group, Cai Ming Zhong, Chairman of Cathay Financial Holdings, Cai Hongtu, etc.

Ocean Fu

HEAD OF EMPLOYER BRANDING INSTITUTE

Ocean Fu is the Head of Employer Branding Institute and also the founder of WINGs.
Ocean is a marketing and project management expert with more than 20 years of experience working in different cities such as Toronto, Shenzhen and Shanghai. She has also served as the marketing and sales director for an expat lifestyle media with the highest traffic in Shanghai. Her rich experience in market resources and management made her well-versed in creative communication and brand-building.
Ocean is also a well-respected figure in the field of human resources and employer branding. She has worked for many years in Robert Walters, a well-known UK listed headhunting firm and Kelly Services, a Fortune 500 company as Marketing Director for North Asia. Her use of innovative and cross border marketing methods to create benchmark projects in the human resource industry has allowed her to carve a name for herself in the market. She has also led a project team with more than 30 team members and managed employer branding projects in various Fortune 500 companies. In addition, she also helped large local enterprises won critical acclaim in the industry.
Ocean is committed to influencing the HR industry and is particularly resourceful in using marketing best practices to help the HR department resolve challenges. She is determined to promote the HR industry through the use of marketing and innovative methods and is constantly leading the WINGs team to create new and creative integrated marketing platforms.

Anson Tang

emlyon business school Global HR & Organization Innovation Center (GHOIC), Co -Director

Anson has more 20 years’ experience in Human Resource with a PhD in Management from the University of Montpellier, France, a master's degree in innovation management from the Australian National University and a master's degree in business administration from Huazhong University of Science and Technology. He also holds a postgraduate diploma in organization and human resources management from the University of Hong Kong. He is the author of 8 bestsellers in computer and HR Management and one book of paintings. His book "Future Thinking of HR", " Mission of HR" and "The Future of HR" are called "The Future Trilogy of HR", and was ranked No.1 in the new book list of HR category by Amazon, and he also published a collection of HR thought pictures. He led the research and publication of dozens of large research reports and lists. He is about to publish a new book he co-authored, AI Ethics and Security, and a translation of The Complete Guide to Total Rewards, and is working on his new book, On Values - Mad Bison and Cold Machines.

PANEL OF JUDGES